The ultimate goal of events is to change the behaviour of members of the defined target groups in the desired direction, either by reinforcing positive behaviour or by generating new behaviour. Changing behaviour requires a change in attitude, and attitude is influenced by providing new information through learning. For example, the Event ROI Methodology is […]
COST AND INCOME CALCULATOR
This is a tool for calculating costs (pre, on and post event phases) and incomes of meetings, incentives, conferences and events.
SALES ACTIVITIES AND RESULTS
These are meant to prove the influence and success of the event for sales activities among current, returning and new customers & growth of sales and market share. Metrics serve also to track the number and value of leads, offer requests, generated offers and deals.
DEVELOPMENT OF SALES & PRODUCTION PROCESSES
These meters are meant to prove the development of processes related to sales and production/manufacturing.
ECONOMIC IMPACTS
These meters are meant to prove the economic impact of the event. Includes also Event ROI and Benefit-Cost Ratio metrics.
LEARNING INDICATORS
These meters are meant for the evaluation of success and impact of learning. The purpose is to measure in which extent reality has met the expectations.
BRAND EXPERIENCE AND IMAGE SUCCESS INDICATORS
These meters are meant for the evaluation of success of expressing the Brand Experience and image. The purpose is to measure in which extent reality has met the expectations.
RESPONSIBILITY RATES
These meters are meant for the evaluation of responsibility and sustainability of the event in an ecological, economic and socio-cultural context. The purpose is to evaluate in which extent the execution has met the set targets.
EVENT ORGANISER / AGENCY EVALUATION
These meters are meant to evaluate the internal event organiser or event agency. The purpose is to measure in which extent performance has met the expectations.
PERSONNEL ACTIVITY AND PERFORMANCE RATES
These meters are meant for the evaluation of operational activity on pre, on and post-event phases. The purpose is to measure in which extent expectations have met the performance.
EVENT ELEMENTS SUCCESS INDEXES
These meters are meant for the evaluation of the success and workability of the event elements, in the context of substance, feeling factors and physical elements. The purpose is to measure in which extent reality has met the expectations.
NETWORKING SUCCESS AND EFFICIENCY INDEXES
These meters are meant for the evaluation of success and efficiency of networking on pre, on and post-event phases. The purpose is to measure in which extent reality has met the expectations.
COMMUNICATION AND MARKETING PROCESS INDEXES
These meters are meant to evaluate the success of the event communication and marketing processes. The purpose is to measure in which extent reality has met expectations on pre, on and post event phases.
INVITATION PROCESS SUCCESS RATES
These meters are meant to prove the results and efficiency of the invitation process. The Invitation Process Success Rates is divided into 3 metrics: Participant, No-Show and Invitation process efficiency Rates.
PRE- AND POST-EVENT ACTIVITY INDICATORS
These meters are meant to evaluate the success and efficiency of processes relating to planning, production and post-event phases. The purpose is to measure in which extent reality has met the expectations.
