The Event Metrics core and development team consists of professionals who strongly believe in target-orientated event marketing. We believe in setting clear and crystallized objectives and in carrying out precise target group analysis in cooperation with our clients. Based on this, it is possible to carry out comprehensive conceptualization, planning and execution of events and post-event activities. It is natural for us to prove the results and the value of events. Helping our customers to identify and achieve the set goals is therefore in the DNA of our business operations.
Achieving this requires a paradigm shift in thinking and action. It also requires a change to how we do business. We need to allocate more time, planning and resources to pre-event and especially to post-event activities than most of our industry representatives and actors traditionally have. And our mission is to help our customers understand this.
During the pre-event phase, we ensure objective setting and target orientation for planning, workshopping, and execution – this is the foundation of all our work. The importance of post-event activities lies in the fact that this is the phase in which most of the results are generated, so we plan and create tools for this as carefully as for the event itself. So it is all about reallocating effort and resources to the pre-and post-event phases. This does not mean that the execution of the event, its methods, and wow factors are not important; indeed, we have organized world-class events. But we can truly achieve the best results by taking the pre- and post-event phases totally and holistically into consideration, without compromising on any extra effort.
In such operations, we must recognize that the ultimate goal is to change or strengthen the behavior of one or more target groups in the required way. This goal must be clear in our minds since is where the real impact lies. To change behavior, we must also change attitudes. And attitude can be changed by providing new information and through learning. And events all alike are the most powerful tool to make this happen.
Such action achieves significantly better and proven results, and the costs of the event can be turned into a profitable investment for customers. And your customers will thank you, even though this approach requires more from their side. This is something we can help more our customers with – and charge the extra work of planning, workshopping, measuring, analyzing, and reporting the outcomes. At the same time, we are promoting the appreciation and value of our beloved industry. If you have not tried this approach before, perhaps you could consider it for your next event? It is hard work at the start, but we guarantee that there is no turning back.
Events are probably the most expensive marketing and media channel per reached contact, but when planned and executed correctly they are the most effective and the most productive. So, why shouldn’t we take as much advantage of them as possible?
Event Metrics team
