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PRIVACY NOTICE

General

We at Event Metrics Pro respect your privacy and we aim at processing any personal data as transparently as possible. In the provision of the Event Metrics service, we may collect your personal data, which is used only to offer you the service.

Below you will find more information on how we process, collect and use personal data in connection with our Event Metrics service.

Should you have any questions regarding your personal data, or you wish to exercise your data subject rights, you can contact us at sales@eventmetrics.fi.

Before getting involved with Event Merics Pro

For premarketing purposes, we periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.  Our appointed data processors include:
Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io.  Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.
Data collection

Before you can start using the Event Metrics service, you need to create a user account. All personal data that we process in connection with the Event Metrics service is received directly from you when you create the user account. In this connection, we ask for:
your name
your e-mail address and other contact information
your payment information

This information is necessary for creating an individual user account for you. If you do not wish to provide us with such information, we are

unable to provide the Event Metrics service for you.

Data processing and transfers

We process your personal data only for the purpose of providing and developing the Event Metrics service. Furthermore, we will store your personal data only for as long as it is necessary for the provision of the service to you. We may also anonymize your personal data and use such anonymized data for developing our business. We process your personal data based on our legitimate interest, as we are not able to provide the service, and hence operate our business, without this information.

We do not disclose, give or otherwise assign your personal data to anyone unless we are required to do so due to mandatory legislation. We might use third-party service providers, i.e. suppliers, in the processing of personal data, which means that your personal data might be processed by them on behalf of us. However, they are strictly obligated to process the personal data only in accordance with applicable laws and our instructions, which means that they shall process personal data only to the purposes we have defined.

We do not regularly process personal data outside the EU or the EEA. However, if we transfer personal data outside the EU or EEA, we do it in compliance with all the applicable data protection legislation and make sure to implement appropriate measures in order to ensure the security and integrity of such personal data.

Data security

Prime Event has taken and will take all appropriate technical and organisational measures in order to keep all personal data secured and prevent any improper use of or unauthorized access to any personal data. We will follow technical development and response to data security changes accordingly.

Your rights

As a data subject, you can object the processing of your personal data. Furthermore, under certain circumstances, you have the right to request:
a copy of your personal data;
for the correction of incorrect personal data relating to you;
for the deletion of your personal data;
for the restriction of processing of your personal data; and
for the transmitting of your personal data to another controller.

If you feel that your rights have been infringed, you may lodge a complaint with the supervisory authority. More information on this can be found for example at www.tietosuoja.fi/en/home

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A leader in the market

Every Meter Included in our reports

IMPACTS

COST AND INCOME CALCULATOR

This is a tool for calculating costs (pre, on and post event phases) and incomes of meetings, incentives, conferences and events.

 

SALES ACTIVITIES AND RESULTS 

These are meant to prove the influence and success of the event for sales activities among current, returning and new customers & growth of sales and market share. Metrics serve also to track the number and value of leads, offer requests, generated offers and deals.

 

DEVELOPMENT OF SALES & PRODUCTION PROCESSES 

These meters are meant to prove the development of processes related to sales and production/manufacturing.

 

ECONOMIC IMPACTS

These meters are meant to prove the economic impact of the event. Includes also Event ROI and Benefit-Cost Ratio metrics.

 

LEARNING INDICATORS

These meters are meant for the evaluation of success and impact of learning. The purpose is to measure in which extent reality has met the expectations.

 

BRAND EXPERIENCE AND IMAGE SUCCESS INDICATORS

These meters are meant for the evaluation of success of expressing the Brand Experience and image. The purpose is to measure in which extent reality has met the expectations.

 

RESPONSIBILITY RATES

These meters are meant for the evaluation of responsibility and sustainability of the event in an ecological, economic and socio-cultural context. The purpose is to evaluate in which extent the execution has met the set targets.

PERFORMANCES

EVENT ORGANISER / AGENCY EVALUATION

These meters are meant to evaluate the internal event organiser or event agency. The purpose is to measure in which extent performance has met the expectations.

 

PERSONNEL ACTIVITY AND PERFORMANCE RATES

These meters are meant for the evaluation of operational activity on pre, on and post-event phases. The purpose is to measure in which extent expectations have met the performance.

 

EVENT ELEMENTS SUCCESS INDEXES

These meters are meant for the evaluation of the success and workability of the event elements, in the context of substance, feeling factors and physical elements. The purpose is to measure in which extent reality has met the expectations.

 

NETWORKING SUCCESS AND EFFICIENCY INDEXES

These meters are meant for the evaluation of success and efficiency of networking on pre, on and post-event phases. The purpose is to measure in which extent reality has met the expectations.

PROCESSES

COMMUNICATION AND MARKETING PROCESS INDEXES

These meters are meant to evaluate the success of the event communication and marketing processes. The purpose is to measure in which extent reality has met expectations on pre, on and post event phases.

 

INVITATION PROCESS SUCCESS RATES

These meters are meant to prove the results and efficiency of the invitation process.  The Invitation Process Success Rates is divided into 3 metrics: Participant, No-Show and Invitation process efficiency Rates.

 

PRE- AND POST-EVENT ACTIVITY INDICATORS

These meters are meant to evaluate the success and efficiency of processes relating to planning, production and post-event phases. The purpose is to measure in which extent reality has met the expectations.