Transparent Measuring Improves Performance

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn

Logical measurement is a systematic process by which an organisation continuously and consistently tracks and applies important project and operations data for the purpose of optimizing its ability to efficiently and effectively advance its desired targets. But should organizations inform parties involved about their measuring activities well in advance? The answer is definitely yes.
We homo sapiens have a built-in desire to please others. Achieving goals produces pleasure and thus also creates value for the people who do the work. This can also be called the psychological impact of measurement or self-fulfilling goals.
Most people are performers and strive to demonstrate their skills and value in their work. By informing well in advance about the measuring of certain areas, the people involved in projects consciously and subconsciously try to achieve the best possible results. Thus, pre-informed measurement activities contribute to the achievement of measurable objectives.
This has been shown to be a workable approach, also in the event industry. This has proven to be efficient: no matter whether there are internal or external actors involved, humans mainly operate systematically. Therefore, it makes sense to make the transparency and implementation of measurable actions visible. And adopt this as a systematic functionalities to the events.
Let’s take an example. In a brief, the client informs the event agency that one of their goals is to reduce the no-show percentage of their annual event from 30% to 15%. The reasons for the previous relatively high no-show percentages are reviewed and a clear goal is set. In its plan and implementation, the agency invests confidently in targeted communication and engagement activities, and it reserve sufficient resources for this. Thanks to this activity, the no-show rate will almost certainly drop.
For future performances, it is vital that the results achieved are analysed and shared with all the parties involved. Doing this provides an opportunity to track best practices and areas for improvement, even in cases where the results are not overwhelming. This sweet and weak spots identification, creates an opportunity for learning.
Rewarding the achievement of the goals, and especially exceeding them, also contributes to the positive realisation of business goals. After all, it is a question of setting goals for selected performance, choosing a suitable indicator and defining a performance-based incentive. However, incentives are still rarely used today, especially when using outsourced services. Perhaps we will also see this method becoming more widespread to exceed expectations and goals – and to achieve top results in events.

More to explorer

man standing in front of people sitting beside table with laptop computers

Directing energy with performance measures

Performance measurement and management wake mixed feelings in organizations. Disappointment, anxiety, and sometimes even fear. Still, we can’t escape the fact that

A leader in the market

Every Meter Included in our reports

IMPACTS

COST AND INCOME CALCULATOR

This is a tool for calculating costs (pre, on and post event phases) and incomes of meetings, incentives, conferences and events.

 

SALES ACTIVITIES AND RESULTS 

These are meant to prove the influence and success of the event for sales activities among current, returning and new customers & growth of sales and market share. Metrics serve also to track the number and value of leads, offer requests, generated offers and deals.

 

DEVELOPMENT OF SALES & PRODUCTION PROCESSES 

These meters are meant to prove the development of processes related to sales and production/manufacturing.

 

ECONOMIC IMPACTS

These meters are meant to prove the economic impact of the event. Includes also Event ROI and Benefit-Cost Ratio metrics.

 

LEARNING INDICATORS

These meters are meant for the evaluation of success and impact of learning. The purpose is to measure in which extent reality has met the expectations.

 

BRAND EXPERIENCE AND IMAGE SUCCESS INDICATORS

These meters are meant for the evaluation of success of expressing the Brand Experience and image. The purpose is to measure in which extent reality has met the expectations.

 

RESPONSIBILITY RATES

These meters are meant for the evaluation of responsibility and sustainability of the event in an ecological, economic and socio-cultural context. The purpose is to evaluate in which extent the execution has met the set targets.

PERFORMANCES

EVENT ORGANISER / AGENCY EVALUATION

These meters are meant to evaluate the internal event organiser or event agency. The purpose is to measure in which extent performance has met the expectations.

 

PERSONNEL ACTIVITY AND PERFORMANCE RATES

These meters are meant for the evaluation of operational activity on pre, on and post-event phases. The purpose is to measure in which extent expectations have met the performance.

 

EVENT ELEMENTS SUCCESS INDEXES

These meters are meant for the evaluation of the success and workability of the event elements, in the context of substance, feeling factors and physical elements. The purpose is to measure in which extent reality has met the expectations.

 

NETWORKING SUCCESS AND EFFICIENCY INDEXES

These meters are meant for the evaluation of success and efficiency of networking on pre, on and post-event phases. The purpose is to measure in which extent reality has met the expectations.

PROCESSES

COMMUNICATION AND MARKETING PROCESS INDEXES

These meters are meant to evaluate the success of the event communication and marketing processes. The purpose is to measure in which extent reality has met expectations on pre, on and post event phases.

 

INVITATION PROCESS SUCCESS RATES

These meters are meant to prove the results and efficiency of the invitation process.  The Invitation Process Success Rates is divided into 3 metrics: Participant, No-Show and Invitation process efficiency Rates.

 

PRE- AND POST-EVENT ACTIVITY INDICATORS

These meters are meant to evaluate the success and efficiency of processes relating to planning, production and post-event phases. The purpose is to measure in which extent reality has met the expectations.